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Idea from Paul Dughi


How to Avoid Marketing Misses inTech Companies: Explain the Why


Only when people understood the need for your prouduct or service, can they think about what product to buy. Marketing efforts in new categories have to be focus on explaining the desire and need. Specific branding and messaging can come later after the need is firmly established. Sell the vision before the product.


Paul Dughi

Industry Category

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