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Idea from Penny Polokoff


5 Ways in Which Marketing Teams Can Improve the Results of Their Auto Show Marketing


It shouldn’t be a secret that auto shows are an essential part of the OEM brand calendar. Nowhere else can OEMs connect with a large volume of highly engaged consumers than at major international auto shows. Currently, automotive brands depend on too many disconnected tools and agency partners for their experiential and event marketing campaigns. In this blog post, we discuss 5 ways in which marketing teams and agencies can do more with less to improve the results of their auto show marketing.


Penny Polokoff