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Idea from Sarah Robinson


4 Reasons Why Ride and Drive Experiences Are the Best Ways to Market Your Car


The term “Ride and Drive” has come to mean so much more than the name implies. Today’s Ride and Drive Events are dynamic, experiential programs that fully immerse customers in the world of the car–and make them feel the rush that comes with ownership. Automakers can generate more sales by inviting potential buyers to explore the vehicle in a way that fully immerses them in its world. In this article, we discuss 4 reasons why ride and drive experiences are the best ways to market your car.


Sarah Robinson