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Idea from Anup Sohanta


Why You Need to Be an Experience to Garner Brand Loyalty From Gen Z


Why brands need to focus on creating an experience to garner interest and brand loyalty from Gen Z. It's also essential to point out that brands now need to be entertaining to make them more appealing to Gen Z. This could include elements of brand recognition through social media reels, AR filters etc.


Anup Sohanta