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Idea from Star (Susanna) Williams


Content During COVID-19: How these Fintech Apps Are Succeeding


COVID-19 has seen the population turning to Fintech apps at record-breaking rates, and companies with more human, empathic messaging are making bigger hits with consumers. This article will showcase strategies employed by top Fintech apps from Current, which is tapping micro-influencers and user-generated content; Intuit, which is adapting banking messaging from an alert to an answer that shows solidarity; and Ally, which is publishing content with a focus on both company and customer.


Star (Susanna) Williams

Industry Category

Find writers and ideas in Technology


  • branding
  • marketing
  • COVID-19 marketing
  • Fintech apps
  • banking
  • content
  • messaging
  • COVID-19
  • apps
  • applications
  • Links

  • https://www.forbes.com/sites/peggyannesalz/2020/05/04/mobile-marketing-experts-show-how-fintech-apps-will-emerge-fighting-fit-from-the-covid-19-crisis/#564f79a4d507
  • https://go.forrester.com/blogs/we-evaluated-banks-in-app-messaging-on-covid-19-five-brands-stood-out/
  • https://thefinancialbrand.com/94566/coronavirus-covid-19-marketing-advertising-social-media/
  • https://www.forbes.com/sites/simonchandler/2020/03/30/coronavirus-drives-72-rise-in-use-of-fintech-apps/#6feb45cc66ed
  • https://www.socialmediatoday.com/news/twitter-publishes-new-research-on-what-consumers-want-to-see-from-brands-du/576141/