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Idea from Karen Coleman


Device Collection: Your Brand Reputation and Your Consumers’ Data


The potential for data breaches of users’ information on trade-in devices is high. Effective and advanced data erasure on the device will not only protect your brand, but will attract and retain customers. This post discusses what technological measures are taken to truly remove residual data from trade-in devices.


Karen Coleman

Industry Category

Find writers and ideas in Technology


  • data erasure technology
  • brand
  • brand reputation
  • mobile trade-in