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Idea from Victor Kananda


7 Insightful Steps to Building a Scalable Agile Research Program


The word “Agile” has become a buzzword recently, and rightly so. However, most businesses think that agile market research means “faster” than traditional methods, which is not necessarily the whole story. This blog would aim at demystifying what agile market research is to your readers while helping them understand how they can leverage on it to gain relevant insights, avoid development failures, minimize waste, and maximize returns on investment.


Victor Kananda