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Idea from Victor Kananda

Title

Marketing Post Covid: How Covid Has Changed B2B Marketing Forever and Ways Marketers Can Adapt

Summary

Even though 2020 seemed like a gloomy year with nothing good coming from it, the lessons we learned and the paradigm shifts that occurred in the B2B sector remain the silver lining in the otherwise dark cloud. Handled appropriately, these changes will have a significant positive impact on B2B marketers. From going digital, to embracing omnichannel marketing and great virtual experiences, this blog will cover ways your readers can position themselves for success in a post-pandemic world.

Author

Victor Kananda

Links

  • https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/these-eight-charts-show-how-covid-19-has-changed-b2b-sales-forever