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Idea from Victor Kananda


The Marketing Flywheel: Your Customer-Centric Marketing Strategy


I’ve read your thoughtful piece on customer-centric lead generation, and I reckon that a piece from the flywheel perspective will be an excellent addition. Nothing explains customer-centricity better than the inbound Flywheel model. It addresses not only lead generation but also retention and experience, according to the 41% of marketers who believe that inbound marketing produces measurable ROI. This piece will cover all things marketing flywheel, its definition, applications, and advantages.


Victor Kananda


  • https://www.invespcro.com/blog/how-effective-is-inbound-marketing/#:~:text=Globally%2C%2041%25%20of%20marketers%20confirm
  • http://ROI%20for%20their%20inbound%20marketing.&text=Inbound%20practices%20produce%2054%25%20more6%25%20to%2012%25%20total