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Idea from Victor Kananda


Inbound Marketing And Customer Retention: A Match Made In Heaven


According to Forbes, acquiring a new customer costs five times more than retaining an existing one. With outbound marketing, companies focus on distant customers who have no interest in their business while neglecting existing and interested customers. This is what makes inbound marketing so effective. The fact that it revolves around converting high-quality leads and existing customers. This piece will explore the relationship between inbound marketing and customer retention for manufacturers.


Victor Kananda


  • https://www.forbes.com/sites/jiawertz/2018/09/12/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones/