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Idea from Camillia Shanks

Title

7 Steps in Developing a Content Marketing Strategy

Summary

Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers. At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. In this blog post, we will discuss the 7 steps involved in developing a successful content marketing strategy.

Author

Camillia Shanks