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Idea from Jess Shanahan

Title

How Thought Leadership Content Drives B2B Sales

Summary

Many businesses overlook the role trust plays in the sales process. For a customer to even consider your business, they need to trust that you'll be able to deliver. Thought leadership content plays a vital role in showcasing the expertise within a business and helps customers make that all-important buying decision.

Author

Jess Shanahan

Links

  • https://www.themarketingblender.com/statistics-boost-sales/