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Idea from Penny Polokoff

Title

Marketing Strategies: Why Creating a Brand Image is the Way to Go

Summary

The physical value of your products may be easy to calculate, but your consumers' perceptions are what really determine the value your brand and products have in the marketplace. Because of this, your ability to build value into your brand and communicate that value to customers through your marketing is essential to the long term success of your company. In this blog post, we discuss why your marketing strategies should focus on creating a brand image rather than selling products.

Author

Penny Polokoff