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Idea from Theresa Cramer


How Content Can Help Drive App User Retention


User retention spells success for apps, but many apps -- think travel and hospitality -- aren't used on a regular basis. But creating great content can help keeps users engaged even when they aren't planning a trip. This article will spell out how mobile apps can drive important engagement and retention metrics, and build LTV.


Theresa Cramer


  • mobile marketing
  • content marketing
  • engagement and retention