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Idea from Theresa Cramer


Users Want You To Care - Why Messaging Matters


Recent research shows that consumers want brands to take a stand for COVID-19 vaccinations, but this isn't a new trend. Increasingly, consumers want to support brands that share their values. Learn why your values matter and how to effectively communicate them to your customers.


Theresa Cramer


  • https://www.adweek.com/brand-marketing/should-brands-be-encouraging-covid-19-vaccinations-most-consumers-think-yes/