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Idea from Penny Polokoff


The New Paradigm Shift: Techniques That Will Fuel the Growth of Your Business for the Long Term Even With Covid


With greater connectivity and options, consumers have higher expectations from companies but also more skepticism toward brands. Employees expect more too, especially in this new normal due to the Covid-19 pandemic. If you’re stuck in old business paradigms and can’t grow out, your company will struggle. Here are the differences between the old and the new paradigms and how you can make the shift to cultivate customers and set up your employees for success.


Penny Polokoff