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A Paradigm Shift: How Customer Experience is Driving Digital Transformation
Digital transformation is forcing companies to change their business models and adapt to the new market reality. What’s interesting about this is that it’s not the companies that are driving this change. Instead, this change is being driven by the customer. Today, customers expect relevant content in relation to what they’re doing anytime, anywhere and in the format and on the device of their choosing. Read on to learn how customer experience is driving digital transformation.