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Idea from Patti Podnar


How to create user-generated content that won't bite you in the backside


The benefits of user-generated content are clear. However, some brands race to jump on the UGC bandwagon without educating themselves on the potential pitfalls. (For example: Did you know that, when a user uploads a photo or video, you should get consent from everyone pictured? That's because the user can't grant permission to use someone else's image and likeness. ) This post would address that as well as some of the other common UGC pitalls.


Patti Podnar