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Idea from Jess Shanahan

Title

Consumers want to interact with businesses more deeply than ever

Summary

Consumers have missed the physical interaction with their favourite stores and brands. This is changing the landscape of the way we communicate with our audiences. More than ever, they crave interaction and engagement rather than passively consuming the content that's produced. For many businesses, this means switching up your marketing to be more engaging and interactive. Here's how the landscape has changed and tips on how to get it right.

Author

Jess Shanahan

Links

  • https://econsultancy.com/stats-roundup-coronavirus-impact-on-marketing-advertising/