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# Digital Marketing Trends in the "New Normal"
Consumer behaviors and expectations have changed during the pandemic and many of the changes are going to stay. How can businesses adapt to this shift? This article will look at various trends and how digital marketing and technology fit in to help brands stay relevant and competitive. E.g., eCommerce/e-Service is changing how customers interact with brands, what the rise of home entertainment means for advertisers, how the focus on local community change marketing, and social value of brands.