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Benefits of CRM & ERP Integration
CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) software are powerful tools for a business or enterprise to use. CRM handles the sales, marketing, and customer service information. On the other hand, manufacturing ERP handles the back-end processes and internal information. Although they are unique in what they do, there is crossover, and it is worth it to spend the extra money to get them fully integrated. Here are 6 reasons why.