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Idea from Theresa Cramer


Finding the Right Writer: Advice from a Seasoned Editor


Ten years of experience as a magazine editor taught me many things, but one of the most memorable is that all writers are not created equal. Many people fancy themselves writers but lack experience, attention to detail, or simply don't understand the subject matter at hand. Depending on how much time you have to spend editing their submissions, choosing the wrong writer can be an expensive and time-consuming mistake that sends your content marketing campaigns off the rails.


Theresa Cramer