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Idea from Malcolm Cox


How to Deal with Criticism as a Copywriter


Copywriters can get very attached to their work. So when clients or editors criticize it, we need to learn to take it on the chin. But that's easier said than done. When someone tells us our art (and I believe it IS art) isn't up to scratch, the sense of failure can become overwhelming. How do we pick ourselves up from such disappointment? I'll discuss a few tried-and-tested coping mechanisms.


Malcolm Cox