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Idea from Hitesh Sahni

Title

Top Reasons Why Your Marketing Automation Campaigns Fail

Summary

Marketing automation should enhance a brand's potential to personalize campaigns at scale and make their target audience feel special. However, many brands are not careful with it, and as a result, it blows up in their face. This piece will walk the reader through the most common marketing automation mistakes that I witness time and again.

Author

Hitesh Sahni

Keywords

  • marketing automation campaigns