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Idea from Brian O'Connell

Title

Assessing Reputational Brand Loss After a Data Breach

Summary

Corporate financial officers have a lot on their plate these days, but they’re going to have to make room for another item on the menu – the potential fallout, financially and brand reputation-wise, after a company cyber-breach. The risks are high in such a case, but by getting ahead of the issue and “right-sizing” a data breach, companies can mitigate both financial and reputational loss – if they take the right steps.

Author

Brian O'Connell