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How the Use of Color Can Improve Your Brand
Instead of asking about the color of your parachute, you should be looking at the colors of your branding: Your website, your logo, your stationery, and your advertising copy. The colors you choose may strongly influence the reaction—good or bad—of your potential clients, according to major researchers, including neuroscientist Bevil Conway, who has focused his recent research almost entirely on the neural machinery behind color.
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