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Idea from Emily Carroll


5 Approached to Increasing App Engagement and User Retention


According to Upland, the average app user churn over 3 months is 72.76%. While user acquisition is important for determining mobile app success, it means nothing without active users over time. This blog post will highlight 4 methods for increasing app engagement and user retention such as an easy onboarding process, push notifications, and in-app messages.


Emily Carroll


  • https://uplandsoftware.com/localytics/resources/cheat-sheet/2019-mobile-app-benchmark-report-to-inform-your-2020-strategy/