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Idea from Emily Carroll


Why Players Are Leaving Your Mobile App Game


As a multi-billion-dollar industry, it is no surprise that app publishers are trying to capitalize on mobile gaming apps. However, retaining users of gaming apps continues to be a challenge. For example, casual gaming app retention rates dramatically fall one month after downloading (day 1: 31.1% Day 7: 9.8% Day 30: 3.5%). This blog post will share results from a recent survey by Newzoo that explains common reasons why players delete gaming apps and tips for how publishers can use this data.


Emily Carroll


  • https://liftoff.io/wp-content/uploads/2019/10/2019-Mobile-App-Trends-Report.pdf
  • https://newzoo.com/news/newzoo-custom-community-research-better-understand-retain-monetize-gamers/