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Why Players Are Leaving Your Mobile App Game
As a multi-billion-dollar industry, it is no surprise that app publishers are trying to capitalize on mobile gaming apps. However, retaining users of gaming apps continues to be a challenge. For example, casual gaming app retention rates dramatically fall one month after downloading (day 1: 31.1% Day 7: 9.8% Day 30: 3.5%). This blog post will share results from a recent survey by Newzoo that explains common reasons why players delete gaming apps and tips for how publishers can use this data.