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Idea from Camillia Shanks


How to Increase Customers' Lifetime Value for Your Mobile App


LTV is one of the most important mobile app metrics to track because it will help you reevaluate your acquisition strategy and estimate marketing costs based on the profitability of your app. To yield high ROI rates of your marketing campaigns, you have to maximize the lifetime value of users by ultimately boosting app usage. Here, we provide tips on how to maximize the LTV of your mobile app for your users.


Camillia Shanks