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Idea from John Heinz


Optimizing iGaming Affiliate Success: What You Need to Focus on Drive Profitability


This article would focus on outlining the key KPIs to measure success and areas to focus on when it comes to enhancing the profitability of iGaming affiliate programs. In particular, this article would explore why full real-time pixel, api based reporting, cookieless tracking , and the ability to pass 5 sub ids etc are important for designing strategies to boost LTV, CAC etc


John Heinz