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Idea from Sarah Robinson


Why User Acquisition Needs to Take Prominence Over Monetization When It Comes to Mobile Apps


With the competition as stiff as it is, techniques that may have worked fine in years past are simply no longer going to be effective 2021 and beyond. When it comes to mobile user acquisition and monetization, there are a couple of key concepts that app developers need to consider going forward. But first, let's look at why user acquisition needs to take prominence over monetization when it comes to mobile apps.


Sarah Robinson