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Idea from Steven Westwood

Title

Skyrocket your content strategy with brand storytelling

Summary

Whitepaper including updated statistics, facts, and ideas on how to boost brand awareness through storytelling. "Gen Z has an attention span of around 8 seconds and it’s 12 for Millennials. The majority clicking ‘skip’ on skippable ads after 9.6 seconds on average." "According to research by Headstream, if people love a brand story, 55% are more likely to buy the product in the future, 44% will share the story, and 15% will buy the product immediately."

Author

Steven Westwood