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Idea from Austin Mitchell


What is a Game? Epic Vs Apple May Change the Definition


One of the most important (and least covered) aspects of the ongoing Epic vs Apple trial is the struggle — on both sides — to define a "game". This has actually been an ongoing philosophical problem for at least a century, but it's now supremely important for mobile game marketers who want to market mobile game platforms or drive in-game purchases. I propose a blog post that compares both Epic's and Apple's take with the work that's already been done by thinkers like Ludwig Wittgenstein.


Austin Mitchell


  • Game
  • mobile gaming
  • mobile game marketing
  • app marketing
  • Links

  • http://gamestudies.org/1401/articles/arjoranta
  • https://plato.stanford.edu/entries/wittgenstein/
  • https://www.nme.com/features/gaming-features/epic-games-apple-fortnite-metaverse-court-2936878
  • https://www.jstor.org/stable/3751702?seq=1