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Idea from Patti Podnar


How to handle a client who doesn't know what they're talking about


This happens EVERYWHERE in the content industry. When I worked in the automotive industry, I had SMEs ask me to plug their latest product but who couldn't tell me why it was better than the last one I had a construction client ask me to write about how to schedule an OSHA visit (hint: They're never, ever scheduled.) So what do you do when you realize the client's request doesn't fit current reality?


Patti Podnar