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Idea from Jack Pittas

Title

Indirect Sales Channel Management: The Disconnect Between Marketing Reps and their Capabilities

Summary

One frustrating thing I dealt with when I was an insurance producer is the disconnect between the marketing reps from the insurance carrier, and the underwriters in terms of their capabilities. This piece would examine disconnects between a solution provider's marketing representatives and their service capabilities. Examples include: Software reseller rep being out of touch with the actual software, financial wholesalers (who sell to advisors) being out of touch with financial product and more.

Author

Jack Pittas

Industry Category

Find writers and ideas in Business