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Idea from Michael Belfiore


How to Gather Compelling Content from Experts


Subject matter experts (SMEs) aren't always the best at explaining what they do and why it matters. This post would cover how to interview even the most technically oriented SMEs to get compelling information and quotes for articles, blogs posts, and other content. It would cover points such as: developing questions in advance; establishing a rapport; digitally enhanced note-taking; editing quotes for best effect while staying true to the source, and the SME as a fact-checking ally.


Michael Belfiore