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Idea from Michael Belfiore


Finding Captivating Stories in Technical Subjects


It's easy to get lost in the weeds when creating content about complex technical subjects. SMEs and other sources typically focus on the exacting details without revealing the bigger picture. But it's that bigger picture, i.e., the story, that matters to non-technical audiences. Here's how to find a compelling story in any technical subject to keep prospects, business leaders, and other lay people reading.


Michael Belfiore