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Idea from Kevin Johnston


Know Your Goal Before You Create a Call to Action


Creating the right visuals, voiceover script, and text for your call to action can mean the difference between interaction and inaction. Each type of viewer response requires a specific approach. Here’s how to customize your video to 1) make a sale, 2) capture emails, 3) get viewers to download, 4) have viewers register, 5) ask people to contact you, or 6) offer a discount.


Kevin Johnston