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Data Quality, ROI, and Business: How to Turn Data Silos Into Shareholder Value
Data makes up 20-25% of an organization's enterprise value according to research and advisory leader Gartner. Despite this fact, close to half of firms that implement a CRM-related strategy remain unaware of the pitfalls of bad data; and if they are aware of the problem, the reluctance to take action remains due to immense complexities and disparate information. By finding the root cause of a particular business challenge and improving data governance, companies can realize actual returns.