nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

Idea from Yulia Lukashina

Title

Out-of-the-Box or Custom CDP?

Summary

Customer Data Platform (CDP) can be bought off-the-shelf or built internally. The article will discuss advantages and disadvantages of both approaches, their risks and best practices.

Author

Yulia Lukashina

Keywords

  • Customer Data Platform
  • data governance
  • data analytics
  • Links

  • https://laminarco.com/do-you-need-an-out-of-the-box-or-custom-cdp