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How Write an About Us Page for your Small Business (#5 Top Tips)
Intro about how crucial an about us page is for telling your story to potential customers. It's where they decide if you match with their values, making or breaking the relationship. The 5 tips will be: 'tell your story, demonstrate your value(s) focus on your buyer persona/ICP, provide the essential information, and build trust.' This may change depending on further research.