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Idea from Kevin Johnston

Title

Make Your Automated Marketing More Human

Summary

Many people think automated marketing seems impersonal, but it actually lets you be more personal. Data about your target customers helps you understand their pain points, desires, and challenges. And when you coordinate marketing with sales, social media, and your website, your customer has a comprehensive awareness of your brand personality. We'll look at how analytics, social listening, clean data, and your branding can give a human touch to your automated marketing.

Author

Kevin Johnston