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Idea from Danny Mitchell

Title

How Write an About Us Page for Your Small Business (#5 Top Tips)

Summary

Intro about how crucial an about us page is for telling your story to potential customers. It's where they decide if you match with their values, making or breaking the relationship. The 5 tips will be: 'tell your story, demonstrate your value(s), focus on your buyer persona/ICP, provide the essential information, and build trust.' This may change depending on further research.

Author

Danny Mitchell

Industry Category

Find writers and ideas in Business

Keywords

  • how to write an about us page (480)
  • cases studies
  • site visitors
  • user experience
  • product or service
  • target customer
  • build trust
  • small business
  • brand story
  • social media
  • potential customers
  • pages on your website
  • social proof.