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Idea from George Drennan

Title

How to Create and Scale a Data-Driven Content Marketing Strategy

Summary

1.Buyer Persona Research 2. Set Goals 3. Invest in the Right Tools 4. Content Ideation Based on Hard Data 5. Optimize & Repurpose Existing Content 6. Leverage Micro-Moments 7. Measure Performance on Every Channel

Author

George Drennan

Keywords

  • data driven marketing
  • content marketing
  • marketing strategy
  • Links

  • https://learn.g2.com/data-driven-content-strategy
  • https://neilpatel.com/blog/data-driven-content-marketing-techniques/
  • https://contentmarketinginstitute.com/2014/06/data-driven-content-marketing-strategy/