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Idea from Paul Dughi


What are beacons and do I need them with my app?


Beacons can also help track buyer behavior in stores. They can detect if a user is spending a significant amount of time in a particular aisle. The app can automatically trigger a push notification to entice a sale at a later date related to those products. The main benefit of beacon technology is proximity marketing. It ultimately improves the customer experience within a mobile app.


Paul Dughi