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Idea from Taheerah Barney


How Does Ivy Exec's Messaging Communicate Meaning to Successful, Working Professionals?


Using commercial semiotics to study the meaning behind words, I'll help you: properly communicate Ivy Exec's expertise in matching premier companies with talented professionals, analyze your competitors' marketing communications, and pinpoint opportunities for Ivy Exec to say something novel and fresh so you shine as an industry thought leader. You can use the findings from my detailed analysis (backed by evidence) as a foundation for your company's whitepapers, blog posts, articles, etc.


Taheerah Barney


  • research
  • analysis
  • marketing
  • branding
  • marketing strategy
  • brand strategy
  • brand messaging
  • marketing messaging
  • whitepaper
  • article
  • blog post
  • marketing communications
  • brand positioning
  • thought leader
  • Links

  • https://s3.amazonaws.com/external_clips/3919911/SOCCER_MOM.pdf?1630822508 - An example of a semiotic report where I investigated what specific words mean to a target audience to improve a company's brand positioning and messaging.