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Why It's Time to Ditch the Call To Action
There's nothing worse than a piece of marketing that doesn't give the user clear and direct instructions for next steps, right? But the CTA is sooo last season. Here's what's hot right now: the call to VALUE. The value-forward approach is incredibly important in solid marketing, so why would we not button every ad, social post and piece of content with a clear value communication. Here's how to leverage the call to value (CTV) in your marketing + next steps for providing that value to clients.