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Idea from David Waweru


5 Stats that Makes New Product Development a Must for Every Company


Even though continued improvement stands as one of the most adopted product development strategies, new product development (NPD) holds an upper hand. New product introduction (NPI) managers and decision-makers have to prioritize NPD as a strategy that holds more power in company performance than most alternative strategies. This article will discuss stats on affordability, convenience, health, brand name strength, and availability as a significant driving force behind NPD.


David Waweru