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How to Grow Sales and Improve Retention by Automating Email Marketing: A Guide
Roughly 70 percent of businesses report that it’s easier and cheaper to retain customers than it is to find new customers. Customer satisfaction improves brand loyalty, so the easiest way to influence customer retention is by providing excellent customer service. With marketing automation, you can improve customer service, which can help to reduce the cost of marketing and increase customer retention. Here's a guide on how to grow sales and improve retention by automating email marketing.