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Building the Perfect Funnel
Every industry has its own vocabulary, and marketing is no exception. In fact, this field is packed with buzzwords. One term you have probably come across is “sales funnel.” It refers to the entire process of converting a buyer from vague interest into a done deal. Pretty much every successful business today has a sales funnel. But the question is, what do these funnels look like? And how do you create a funnel that actually drives sales?